Shipping of products in the webshop

paczka w weekend
paczka w weekend

When starting to sell online, you are bound to ask yourself a lot of questions about logistical issues. The number of delivery options available makes it difficult to decide clearly on a particular solution. It is worth giving your customers a choice, as everyone has different preferences. Also, the shipping process is different in a clothing shop and in a home accessories shop. So what forms of delivery should you offer? What will satisfy shoppers? Check!

The price of shipping is crucial for consumers

Every year, Poles are becoming more and more convinced of online shopping. This is very good news for all e-traders on the market and those who are just planning an online business. On the other hand, competition is steadily increasing and Internet users expect excellent service and fast, inexpensive shipping. Customers do not want to overpay, which is why they so often search for products online in the comfort of their own home. However, they are often deterred from finally completing the transaction by the high price of delivery - especially when they order small items that do not cost much. Such a situation can be seen, for example, on clothing websites. Ordering one T-shirt at a discount will not make sense when you have to pay that much again for shipping. The buyer then starts looking for a similar product from a competitor. If he finds cheaper delivery, he will order the goods there. A high shipping price is one of the most common reasons for shopping cart abandonment. Offering expensive courier services will definitely discourage consumers from visiting the e-shop again - even tempting promotions will not help in the long run. Online shop owners want fast and professional delivery. Attractive shipping prices can be achieved with Subscriptions for Business. Find out the details and choose the right subscription that will save you money on postage."

Offering free delivery - a competitive advantage

What if customers didn't have to pay for postage at all? The sales rate would certainly jump up immediately. Unfortunately, smaller and medium-sized e-commerce platforms cannot afford this. However, for higher-value shoppers, think about offering free delivery from a certain basket value. Analyse the prices of your goods and set a ceiling beyond which shipping will be completely free. This kind gesture will keep consumers happy and make them more likely to buy a few more items. Once in a while, you can also offer free delivery on all orders as part of a promotional campaign to attract new customers. Free shipping also helps you stay ahead of the competition. It is a good idea to keep this in mind when preparing your marketing strategy.

Customers like to have a choice - guarantee different forms of delivery

You certainly know your target group very well - this is the basis for a successful sale. Nevertheless, recipients often differ and have different shipping preferences. Some want to receive their order at express speed, others have no intention of waiting for the courier because they are away from home most of the day. Providing a large field of choice guarantees success. You can opt for:

  • courier services for those who appreciate fast delivery to a given address;
  • Parcel machines for anyone wanting flexible and low-cost shipping;
  • the option to pick up your order at a stationary shop or point of sale.

Online clothing shops - Internet users' favourite shopping destination

Fashion in Polish e-commerce is booming. Poles most frequently order various items of clothing, footwear and styling accessories online. Cheap women's clothes are particularly popular - ladies hunt for discounts and rebates not only during seasonal sales. Of course online clothing shops are the most numerous, so standing up to the competition is often not an easy task - especially in the early days. So do you need to invest a lot of cash in promotional campaigns and advertising? Not necessarily. Of course, a well-prepared marketing strategy will be essential, but favourable delivery options also make a difference.

When it comes to clothing sites, it is important to remember to make returns convenient and hassle-free. Customers can't try on items of clothing before they buy, so they often find that an item doesn't fit as it should, is too small or too big, or simply doesn't meet expectations. Problems with returning unwanted goods can result in the shopper deciding not to make another purchase, and the brand evokes unpleasant associations. We are well aware of this, which is why we have prepared a real logistical revolution for our business partners - fast exchanges and returns. Customers of your clothing shop will never again have to worry that they have chosen the wrong size and will be happy to order again. If you want to introduce quick returns on your sales platform, go here: https://szybkiezwroty.pl/pl/business .

To sum up: Product shipping in an online shop is crucial, as it often determines the finalisation of the transaction and consumer satisfaction. Offering free delivery from a certain amount encourages shoppers to make larger purchases and allows you to gain an advantage over your competitors. It is also worth providing different forms of shipping to accommodate the needs of most people.


InPost mobile
Don't have the InPost Mobile app yet? Download it now!
Life is easier with the InPost app. Send parcels faster than ever before with the remote locker opening and label-free shipping features. Save time with the app!
Don't have the InPost Mobile app yet? Download it now!
Life is easier with the InPost app. Send parcels faster than ever before with the remote locker opening and label-free shipping features. Save time with the app!