Gemius: Over 50% of shoppers most likely to choose parcel machine as delivery method
3 July 2019
Parcel machines® are developing the Polish e-Commerce market
According to the Gemius report*, as many as 52% of online shoppers declare Parcel Machines® as the most frequently chosen form of delivery of goods. This represents an increase in the popularity of the service among internet users by 4 percentage points compared to the results of the 2018 report. In addition, as many as 61% of respondents declare that the InPost service encourages them the most to shop online - an increase of 6 percentage points more year-on-year.
InPost's courier services also gained in popularity - they recorded a 5 percentage point increase in indications compared to 2018 and maintained last year's third place among the most popular courier companies in Poland. This demonstrates the high competitiveness of the services offered by InPost in the extensive courier market in Poland.
"Year on year, the number of people choosing to shop online is increasing. This is great news for us - The driving force behind InPost is to look for and provide customers with innovative solutions that meet their expectations. Paczkomaty® are a perfect match for shoppers' needs such as convenience and 24/7 availability of the service. Online shoppers nowadays value their time and independence - with the change in activity hours, the importance of the service is declining. courier as an incentive to buy. The percentage of people - by as much as 11 percentage points year on year - who buy their groceries online is increasing. The change in these consumer habits is the result of a combination of two factors: the convenience of Poles and the ban on Sunday trading. The answer to this trend is " Refrigerators " - we believe that they have great potential and are the direction for the further development of the e-commerce offer. Following the expectations and daily needs of the e-commerce customer , InPost, together with Planet Cash, launched BankoPaczkomaty. Our machines are part of the trend towards the automation of financial, banking and sales services." - Rafał Brzoska, CEO of InPost, said.
*Gemius for e-Commerce Poland, E-commerce in Poland 2019 , N=1027, April 2019
