Logistics services in Polish ecommerce. Idealo.pl report
14 January 2015
Some facts:
- Parcel machines present in 58% of the e-shops surveyed. This is the highest share of a single brand in terms of delivery options. (If your shop is included in the 42% of shops without a Parcel Machine delivery option, you are welcome to contact our Sales Department and learn more about our offer).
- Only 8% of e-shops offer express delivery (24 hours after dispatch)
- 54% of e-stores offer personal collection.
Interested in e-commerce data results? We have more data for you:
The authors of the Idealo.pl study did not include the issue of free delivery and returns. And Polish and international studies show that this is a key issue from the point of view of customer acquisition and building conversions:
- According to the UPS Pulse of Online Shopper survey (2014), the courier company UPS found that for 63% of customers, free delivery is a key factor in e-commerce satisfaction.
- A study by Forrester Research (2013) reveals that, for 53% of shoppers, the high cost of delivery was the reason for changing their shopping destination.
- According to the Gemius E-commerce in Poland study (2014), 69% of e-consumers say they would buy online more often if delivery costs were lower.
- Analysis by US marketing firm Retention Science shows that promotional emails communicating free delivery have a 2x higher conversion rate than emails based on product price discounts.
- Paczkomat InPost's own research shows that around 64% of e-shops in Poland offer free delivery. Most often in the "books and multimedia" (91.6%) and "fashion" (77.7%) sectors. However, the most frequent values of baskets entitling to free delivery oscillate between PLN 200 and 300.
The second major issue is free returns. Here, too, we are seeing a great deal of scope for e-commerce. The results of a study published on www.practicalecommerce.com show that in 2013, 60% of Americans returned goods purchased online. However, as many as 95% of those who had a positive experience with the return service returned to the e-store for another purchase.
Paczkomat's own analyses show that less than 8% of Polish e-shops offer free returns.
