Packaging in an online shop - more important than you think

The number of sales platforms is constantly increasing - as is the number of buyers. An increasing number of Poles are being persuaded to buy online, which is good news. However, it is worth remembering that expectations of online shops are also increasing. It is not enough just to have good quality goods at an attractive price. Many other elements, such as product packaging, contribute to the ultimate success. What should you pay attention to in order to avoid mistakes? We will give you a hint in the following text!

Why is the proper packaging of an order important?

Every item purchased online has to travel a long distance before it reaches the hands of the ordering party. For this reason, parcels should be robust and the goods should be properly protected. While concentrating on the safety of the parcel, its appearance should not be forgotten, which is an equally important aspect. Taking proper care of the robust packaging as well as the appearance of the parcel helps to build a positive company image and customer loyalty. In an era of dynamic growth in the sector e-commerce and the ever-increasing competition, it is worth doing something to make the brand stand out. The following are perfect for this purpose packaging that your customers will remember and come back for more. If you run an online shop, you don't have to deal with packaging and delivery or even storage! We take care of everything as part of our dedicated e-commerce service. See all the benefits that InPost Fulfillment provides and contact us using the form."

Packaging in an online shop - practical tips

A grey, battered cardboard box wrapped in brown tape certainly won't impress anyone, and this is exactly how parcels delivered to online shoppers often look. It would be great if the consumer opened the box with a smile on his face and excitement, looking forward to seeing the contents. So how do you package goods in webshop ? Here are some tips:

1. Ensure the safety of your goods

You need to be sure that the products reach the recipient in perfect, intact condition. A well-prepared shipment definitely reduces the chance of items being damaged in transit. Pack your order in a sturdy, robust cardboard box. Don't use cheap tape - opt for high quality ones. It's also worth investing in some 'filler' to protect the parcel - such as bubble wrap or polystyrene. Remember that the method of packaging should always be tailored to the specific item. Pay particular attention to fragile items and always fill empty spaces in the box so that the product does not move.

2. Give your parcel a personal touch

Once we have dealt with the security issue, it is time to look at the aesthetic aspects. E-commerce entrepreneurs running webshops should try to use branded packaging or packing tape with their logo if possible. This will make the package distinctive and help build brand image in the eyes of the customer - the best advertising for which you will pay nothing extra!

3. Thank you for your purchase

When preparing your order, think of the perfect opportunity to communicate with your customer? In addition to the invoice, include a nice thank-you note for the purchase. This way you will immediately create a bond with the consumer. If you want to stay ahead of the competition, you must not only sell products, but also create an enjoyable experience. Tailor your communication to your target group.

4. Add freebies to your package

We all like little surprises that can undoubtedly make the day much more pleasant. So surprise your shopper with small products or goodies added free of charge to their order. They don't have to be expensive - just a little something to make the customer remember your online shop. For example, you can decide on interesting stickers, a cardboard box with information about who prepared the package or sweets, e.g. a few sweets in a branded wrapper - it all depends on your budget and what kind of articles you sell.

InPost packaging - perfectly tailored to the needs of your business!

You are intensively active in e-commerce ? Do you run an online shop? Do you want durable and robust packaging suitable for Parcel Post? We have the perfect solution for you! We have prepared high-quality packaging for our business customers, which will save them time and money. When creating them, we took into account the diverse needs of e-commerce entrepreneurs sending parcels with InPost. We have made sure that there is a wide range of options available, so that everyone can find something for themselves - both in terms of size and functionality. We have traditional cardboard boxes, but also ecological boxes that allow you to reduce foil and tape, which definitely speeds up the packing process. All cardboard boxes are delivered flat to the indicated address - so there will be no storage problems. The cost of boxes varies according to size. Prices start from as little as PLN 0.56 net per item up to PLN 2.30 net per item. The cardboard packaging is made of multilayer cardboard, which perfectly protects the parcel during transport.

Set your online shop apart from the competition and elevate your e-commerce platform to the next level, guaranteeing the best packaging!

Find out more about our packaging range here: https://inpost.pl/opakowania