Poland the fifth largest e-commerce market in the EU
8 August 2017
Poland is already the fifth largest e-commerce market in the European Union. However, the potential is much greater, especially given the relatively low proportion of Poles using online cross-border trade. In a few years' time, we have a chance to overtake Italy, if the pace of market development continues.
"Poles are spending more and more online. In 2016 it was in the region of PLN 35 billion, according to our estimates in 2017 it will be over PLN 40 billion. Although this is still 15 times less than in the UK, which has a population of around 60 million. This gives huge potential for companies in Poland to grow enormously in the coming years. We are chasing Europe faster and faster." - Rafał Brzoska, CEO of Integer Group, said.
It is estimated that Poles spent around PLN 35 billion on online shopping in 2016. However, the prospects are improving, especially as e-shopping becomes more and more popular.
"Poland is the 5th largest e-commerce market in the European Union after the UK, Germany, France and Italy. If we maintain our growth rate, in 3-4 years we will overtake Italy and we will be the fourth largest market in the EU. There is a lot to fight for." - Brzoska emphasises.
Currently, the share of online shopping in the retail trade is around 7 per cent of . It could reach 10 per cent within two to three years, but this is only the beginning.
