What do Poles order online most often?

The online activities of Poles are steadily increasing, which translates in a straightforward manner into more frequent online shopping. Products from various categories are ordered. Which of these do Poles order most often and why do they do so in an online shop?

Gifts and souvenirs

Small gifts, including those with the option of personalisation, are by far one of the leading product groups in e-commerce. You can buy everything from jewellery to mugs, bags, sweets, stress balls or small gadgets related to the recipient's hobbies. If you visit many Allegro shops selling this type of products, you may even get "lost" when you see the wide assortment. The popularity of this type of gift is also supported by the fact that various delivery methods are available, including Parcel Machines. This way, the parcel can be picked up at any time, regardless of your schedule.

Clothing

We are increasingly willing to order clothes online, and this is for at least a couple of reasons. Firstly, information about the availability of the product is constantly updated - you can check, for example, if a blouse is available in a different colour or size. In a stationary shop, you sometimes have to find and ask the salesperson and then feel disappointed when you find out that you cannot buy, for example, a jumper in your favourite green because only black is available. The growing popularity of online shopping is also due to the system of rapid returns - if you are "wrong" in a size or cut, you can return the product to the parcel machine and order another without wasting time. Shopping for clothes in an online shop also has two more advantages - you can think longer before making a decision and spend less time on the transaction itself - you do not have to queue.

Buty

As with clothing, Poles are increasingly buying shoes online. Therefore, it should come as no surprise that entrepreneurs wishing to set up their own shop on Allegro often choose to sell shoes. This is facilitated by the choice of various shipping methods, including Parcel Post. You can pick up a pair of new stilettos or football boots at any time, quietly return to your flat and hide your new acquisition without being exposed to any uncomfortable questions....

Books

Online shopping is a treat for every bookworm. Bookshops and shops on Allegro compete in terms of price, available shipping methods or promotional offers. They also have the advantage of providing excerpts from works that potential buyers can read before deciding to buy. In many stationary bookshops, on the other hand, the conditions are inadequate for a cursory glance at a book. In addition, some publishing houses do not sell traditionally at all - their publication can only be purchased online. Another reason for the growing popularity of ordering books online is the limited availability of older items that are no longer in print. With just a few clicks, you can buy them 'second-hand' and pick them up soon at a nearby Parcel Post.

Cosmetics and perfumes

Perfumes and cosmetics are enjoying a growing position in the e-commerce sector. The high availability of products, attractive prices and promotions mean that more and more people are choosing this way of shopping. Also available online are various "novelties" recommended by popular influencers and cosmetics that are not available in stationary stores. Many consumers also choose to shop online because they do not have the crowds so often found in drugstores.

Home furnishings

The high level of competition in the electronics industry and the presence of many communities, newsgroups, etc., mean that more and more people are ordering household appliances, such as a kettle, blender, milk frother, coffee machine, etc., over the Internet. Unlike in previous decades, today's consumers are not apprehensive about buying this type of equipment online. Before the buyer makes a decision, he browses review and opinion pages, looks at the parameters of the products and so on. He finds enough information on the web to choose the right model.

Food

The steady growth of e-commerce means that customers are even reaching for products previously associated only with stationary shops. Amongst others, spices, dry goods (rice, pasta, groats) and exotic delicacies, which are difficult to find in the vicinity of one's home, are frequently ordered over the Internet. Shops selling healthy food, dietary products and similar products also find their place in the market. Those wishing to buy everyday food online, including items with a short shelf life, can already do so without problems in Warsaw and Krakow, where a network of Lodówkomats has been made available. They are designed to store food at three temperatures: +16, +4 and -18 degrees Celsius. The products will not spoil, and the recipient will be able to come and collect them at any time of the day, including at night. This is a huge benefit for those who work unusual hours and do not always have time to do basic shopping when the shops are open.