How do you prepare your online shop for Free Delivery Day and Christmas to maximise profit and attract customers?

The end of November and December is the busiest time of the year when it comes to shopping. Consumers are looking for gifts for loved ones and spectacular discounts. It is the task of all e-tailers to properly prepare their platform for events such as Free Delivery Day or Christmas to make it easier for consumers to navigate the site and streamline the transaction process. It is also imperative to stand out from the competition.

Free Delivery Day on 10 December

Not having to pay for the delivery of goods effectively encourages people to buy from an online shop that offers this option - even if it is only an occasional action, e.g. in a Free Delivery Day . It is definitely worth joining this event by running a sales platform. Poles love to shop online, especially in the run-up to Christmas, and additional discounts encourage them to go a little crazier when throwing products into a virtual basket. The conversion rate will certainly increase, because ultimately it is not just about more traffic to the website, but about completing the visit with a purchase. The number of orders in your e-shop on Free Delivery Day can increase by up to 200%! How do you prepare for such an increase? In this case, the use of fulfilment will prove helpful. By establishing a partnership with a courier company, e-commerce owners delegate the duties related to order processing. Among other things, the company will take care of warehousing, packaging and delivery of goods. Find out how much you can gain with InPost Fulfillment and apply using the form."

How to prepare an e-shop to attract even more customers?

Actions to encourage consumers to take advantage of a particular offer and attractive promotions bring many benefits - for both shoppers and retailers. However, it is worth remembering that before Christmas or in the Free Delivery Day care must be taken to ensure that the platform runs smoothly in order to avoid annoying technical problems. However, that is not all. If we want to generate large profits in the run-up to Christmas, we need to plan our activities accordingly, incorporating a well-thought-out marketing strategy. Only then will we be able to attract new consumers and generate spectacular revenues. So what specifically needs to be done? Here are some suggestions!

1. Create a communication plan for the different advertising channels

It has not been known for a long time that advertising is a lever of trade. Without promoting your e-shop, you cannot hope to increase interest in the goods you sell. The mere participation in Free Delivery Day or preparing attractive discounts will not achieve the intended sales targets. Why? The answer is simple: customers will not know about our offer! A well-crafted communication strategy is one of the most important pillars of running an online business - whatever its nature. However, it is worth remembering that it should be gaining momentum by the end of November. So let your existing and potential customers know about planned discounts and campaigns by using several advertising channels, e.g. social media, newsletters, display, search advertising. There are really many options these days. Keep in mind that your strategy must be coherent, but each channel requires separate planning.

2. Toss gift ideas to customers

The search for gifts for loved ones can be dizzying - especially in the pre-Christmas rush. Each of us also faces the same dilemmas every year: "what will she/he like?", "what to buy her/him?", "what amount to spend on a gift?", "where to look for the best bargains?". Help your customers clear their doubts and make this difficult task easier. The easiest way to do this would be a series of advice posts on your shop's blog, if you have one - and you can also introduce the products you sell on occasion.

3. be sure to provide quality service to buyers

During a period of increased website traffic and increased order volumes, efficient customer service will be key. You may need to ensure that you have a few extra hands on the job to keep things running smoothly. Check your company's standards - make sure your consultant's phone number is prominently displayed on the site, streamline order processing where possible, audit how long a customer has to wait for a response via email and social media. High quality service is of paramount importance as it allows you to build lasting relationships with your consumers, which guarantees stable revenue.

4. Take care of the technical facilities

After successful advertising efforts, you cannot rest on your laurels. What if a sudden increase in the number of visitors to your website causes a breakdown and makes it impossible to make a purchase? Then all previous efforts will have been in vain! To prevent this, don't forget to prepare your technical and IT infrastructure for the increased traffic. Keeping your website running smoothly is the key to success. There is nothing worse than directing shoppers to a non-functioning webshop . Also, try to keep your website loading times as short as possible. Customers want to shop efficiently and quickly, and even waiting a few seconds for information to be displayed can lead to them abandoning the transaction.